For some kids, the thought of going back to school next week makes them sick.
But not Dean Scarangello.
For the 12-year-old Staten Islander, nicknamed the cologne kid by his fellow Little Leaguers, the new academic year is SKY perfume.
Azzaro Wanted Eau de Toilette, the seventh-grader told The Post. Absolutely.
The $105 mist, which boasts a woody bouquet, is the designated cologne for the first day back to class.
You know what they say, smell good, feel good, Scarangello said. It is true.
And with a collection of over 42 fragrances, each from fashion houses such as Dior and Jean Paul Gaultier, the professional pint-sized perfume. nose where do you speak from?
But having a nose for A-list scents isn’t exclusive to child connoisseurs. Instead, it is becoming an attribute of Gen Alpha.
Like the Sephora kid craze that recently sent little girls wailing through the makeup aisle for anti-aging creams and cosmetics, donning designer fragrances is now all the rage among boys 14 and under.
In fact, a recent study by investment bank Piper Sandler found that new guns are spending 26% more on select columnists than last year.
It’s an olfactory fascination rooted in the olfactory maxxing movement, a trend born from TikTok with over 48.4 million videos, to amplify or maximize musk with elegant sprays as a hygiene practice. For tics and tweens, the goal is to smell maturity beyond their years.
And the young gentlemen seem to have no problem paying through the nose in order to stay comfortable with their parents’ financial help, of course.
New Jersey mom Sen Little, 36, tells The Post that she regularly spends more than $300 on high-end colognes for her 5-year-old son, Reggie Jr. Filling it with great scents, it’s how the shiny mama bears pampered her cub since it was a cuddle.
Once he turned 1, choosing a special perfume for the day became part of our routine, said Little, a commercial cleaning entrepreneur and content creator. Now, smelling good is his obsession.
And when it comes to luxury labels, the soon-to-be baby doesn’t play around.
Some of his favorites are Imagination by Louis Vuitton, Little said of the $320 preschool graduation gift she and his father gave Reggie this spring. Prada Black ($110), Creed Millesime Imperial ($345) and Percival by Parfums de Marly ($365).
But he plans to enter the schoolyard wearing the scent of Louis Vuitton in September.
I like to smell good because the ladies love it when I smell good, the precocious boy joked to The Post, prompting his mother to laugh.
California Bay Area mom Monica Pacheco said she was shocked by her 11-year-old son Noah’s sudden interest in high-end oils, especially since the millennial mom, 39, remembers when the boys’ high school year past were barely freshened up with Ax Body spray.
Noah and I were doing some school shopping and he wanted to go to Macys for cologne, Pacheco, a customer service manager told The Post with a laugh. He spent $100 of his own money, the money he makes doing housework and getting big in baseball, on Le Male Elixir by Jean Paul Gaultier.
Noah said he caught a whiff of the lifestyle while scrolling through his For You TikTok page late last year, but smelling good for him is more about boosting his self-esteem than impress your schoolmates.
It makes me feel confident and cool, said the rising sixth-grader, whose collection of sweet splashes includes Versace Eros, Jimmy Choo Man, Blue de Chanel, Giorgio Armani Acqua Di Gio and Prada Ocean.
I like to have a different scent every day.
And sometimes, Noah’s parents spoil the teen with unexpected additions to his growing collection.
He usually gets a new cologne once a month, admitted Pacheco, who regularly takes her son to Macys, Sephora and Ulta for treatments. But there are times when he does his magic and gets two bottles in a month.
Brooke Bensons also spoils son Luke, 14, with stellar sniffs. But when the local perfumeries in their hometown of Orlando, Florida, just won’t cut it, the kid starts shopping for fragrances in Italy.
i got [Orto Parisi] Megamare on our trip, the high school freshman said of the $175 bottle he bought while out of state with his family in June. It smells very musky in a watery, fresh sense.
I like it because I feel like I smell masculine, added Luke. He first learned about the essentials on TikTok, where he was digitally sent to the ambrosial army last November.
Social media and my dad definitely influenced my love of cologne, said the budding enthusiast, listing puffs from Dior Homme, Tom Ford’s Extreme and Jean Paul Gaultier’s Le Beau and Le Male as some of his favourites.
Smelling good is good for my confidence,” Luke insisted. I’m glad I don’t smell bad like some of the other guys.
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